Skincare in your 20s
The skin shows very few visible signs of ageing in our twenties. You may see some lines on your forehead or crow’s feet if you’re particularly expressive, but these are merely signs of happiness rather than age. At this stage in your life, your main emphasis should be on prevention and protecting your skin from environmental aggressors that will affect how you age in the future such as UV, pollution and smoke.
Antioxidants play a major role in protecting our skin from environmental damage so this is a great time to introduce them to your routine. SkinCeuticals Serum 10 is a combination antioxidant formulated with 10% Vitamin C (L-Ascorbic Acid) and Ferulic Acid – both of which are ultra-effective at brightening the skin and reinforcing its natural protection against free radicals. This increased protection, in turn, also helps to reduce the appearance of ageing signs appearing prematurely.
Hydration is also key in your twenties so you should also consider introducing a hydrating serum or moisturiser alongside an antioxidant. SkinCeuticals Phyto Corrective is a hydrating and soothing lightweight serum designed to bring a calming feel to the skin– perfect if you have a particularly reactive skin type that’s also prone to oiliness. If you have quite dry skin, you may prefer SkinCeuticals Hydrating B5 as this lightweight serum is formulated with the humectant hyaluronic acid that is capable of absorbing 1,000 times its weight in water, as well as Vitamin B5.Together, they help the skin to feel smooth, supple and hydrated without clogging the pores.
If you prefer the comfort of a moisturiser over a serum, try something lightweight yet mattifying such as Skinceuticals’ Daily Moisture. Suited to normal and oily skin types, it hydrates the skin with an exclusive combination of vitamin E, natural algae extracts and a blend of seven different botanical extracts.
Finally, and most importantly, you should end every skincare routine with a broad-spectrum sunscreen in a high SPF 50+. This is the most important step as most ageing signs in the skin are caused by UV damage that can occur all year round. Most people in their twenties find that a sunscreen provides adequate hydration so they don’t need to also double up with a moisturiser – an antioxidant serum layered with a hydrating serum and sunscreen will suffice. Drier skin types will benefit from a richer and more moisturising sunscreen such as SkinCeuticals’ Ultra Facial UV Defense while oilier, combination skin types may prefer something lighter such as Skinceuticals' Brightening UV Defense.
Skincare in your 30s
In your thirties, you may start to notice the first few signs of ageing to appear around the eyes and across the forehead. This is because collagen levels naturally start to decrease as does the skin’s metabolism. So, while protecting the skin from free radical damage is still essential, we advise upgrading your antioxidant serum to a formula that also helps corrects the skin as well as preventing environmental damage. You may also consider introducing a night treatment such as retinol.
If you’ve been using an antioxidant such as Serum 10 in your twenties, your skin should adjust well to a slightly more potent formula such as SkinCeuticals C E Ferulic. This daytime antioxidant serum is perfect for normal or dry skin and is enriched with 15% pure vitamin C (l-ascorbic acid), 0.5% Ferulic Acid and 1% Vitamin E (Alpha Tocopherol). Together these ingredients help to reinforce the skin’s natural protection against free radicals while targeting ageing signs. If you have combination skin we’d recommend that you try Phloretin CF – an equally effective antioxidant serum that targets discolouration and uneven skin tone.
Retinol is one of the most powerful anti-ageing ingredients that’s clinically proven to improve ageing signs. And, while high-potency retinoids aren’t generally necessary in your thirties, a low potency retinol can be beneficial. SkinCeuticals Retinol 0.3% is our lowest strength within the range and is ideal for those using retinol for the first time. It’s also formulated to deliver a controlled amount of retinol to the skin which reduces its risk of irritation. Apply it before bed to target fine lines, wrinkles and discolouration. If you’re new to retinol, we would recommend you start by using two evenings a week, then gradually increase frequency to every other night so that your skin can build up tolerance.
If you find retinol is too irritating on your skin, you can swap it for a treatment such as Skinceuticals’ Glycolic 10 Renew Overnight. In a similar way to retinol, it helps to exfoliate the surface of the skin, accelerating cellular turnover and improving the appearance of fine lines and wrinkles.
As in your twenties, sunscreen is still the most important step in your skincare regime and should be applied daily to protect the skin from year-round UV damage. Make sure you apply a teaspoon-sized amount to your face, neck and chest and re-apply after swimming or sweating.
Skincare in your 40s
As you enter your forties, you may start to find that your skin becomes thinner with less elasticity, and lines and wrinkles appear deeper. Your cheeks may also feel less plump than they did in your thirties and sun spots and signs of pigmentation can start to appear. During this stage of life, preventing and protecting the skin from free radical damage is still just as important but correcting ageing signs may become a bigger part of your skincare routine.
Continue to use a high-potency antioxidant serum such as Skinceuticals C E Ferulic or Phloretin CF. You may find that your skin craves more of a lightweight gel texture in your forties so you could consider switching to Phloretin CF Gel – it offers the same benefits as the original but simply features a more lightweight gel texture.
A powerful corrective serum such as SkinCeuticals H.A. Intensifier will make a great addition to your routine in your forties as it visibly plumps the skin, targets volume loss and smooths signs of ageing. Additionally, a creamy dry-finish balm such as SkinCeuticals A.G.E Interrupter will actively target visible signs of ageing as well as addressing thinning skin and replenishing lost moisture needed to support the protective barrier. You can use this alone or with other corrective products such as H.A. Intensifier.
If you’ve already made SkinCeuticals Retinol 0.3% an essential part of your night-time skincare routine, you should continue to apply it but perhaps consider increasing your frequency or opt for a higher potency such as 0.5%. If you haven’t used retinol before, stick to Retinol 0.3% applying it just once or twice a week, gradually increasing as your skin becomes more tolerant.
Alternatively, if your skin is retinol adverse SkinCeuticals Retexturing Activator will help to replenish the skin’s moisture levels, while promoting its natural exfoliation process which in turn visibly improves the appearance of lines and wrinkles.
If you’ve noticed ageing signs appearing around the mouth and lips, you can correct those separately with a targeted treatment such as SkinCeuticals Antioxidant Lip Repair. This emollient treatment hydrates dry skin on the lips while helping to protect protecting it against environmental damage with an antioxidant complex and hyaluronic acid. This can also be used if you have cosmetic injections in this area.
As with every other life stage, you should continue to apply a broad-spectrum sunscreen to your face, neck, chest and hands each day. This will protect the skin from UV-induced skin damage and prevent discolouration and age spots from appearing or becoming worse.
Skincare in your 50s
In your fifties, there are many physical and emotional changes occurring in a woman’s body due to the hormonal effect of menopause. This also causes around 30% of collagen to be lost from the skin, leaving it feeling thinner and more fragile with reduced firmness. Sagging around the jowls and loss of volume in the cheeks can also appear at this age. The best way to tackle these changes in the skin is with continued use of topical antioxidants and retinol treatments.
High-potency antioxidants should continue to be used in your fifties to protect the skin from free radical damage. Apply either SkinCeuticals C E Ferulic, Phloretin CF or Phloretin CF Gel each morning depending on your skin type and preference of texture.
If the menopause has left your skin feeling very dry and fragile, you’ll need to restore vital lipids with a rich moisturiser such as SkinCeuticals Triple Lipid Restore 2:4:2. This repairing cream is formulated with a rich concentration of lipids including 2% pure ceramides, 4% natural cholesterol, and 2% fatty acids that help to restore the skin's external barrier. This cream can also improve the skin’s tolerance if you are increasing your usage of retinol or beginning with prescription-strength retinoids.
If pigmentation has become a concern, you can also add in SkinCeuticals Discolouration Defense Serum. This corrective serum is clinically proven to reduce the appearances of discolouration including stubborn brown patches and post-blemish marks with 1.8% Tranexamic Acid and 5% Niacinamide.
Your daily application of broad-spectrum sunscreen can also help address pigmentation concerns which are more prominent in your fifties. SkinCeuticals Advanced Brightening UV Defense will protect the skin from both UVA and UVB rays as well as targeting discolouration with a potent blend of ingredients that help the skin to appear brighter and more even.